Sponsorship & Endorsements
Sponsorship and Endorsements can equate to a massive part of athlete’s income spanning a career – just refer to the David Beckham and Tiger Woods brand financial analysis to understand the potential.
Naturally, FIA Sports Management understands these opportunities may not come for everyone, other than those at an elite level, therefore FIA’s goal is to create interest from clients by publicising our talent to key decision makers as without this proactive approach, most talent would rarely be utilised.
FIA Sports Management is the talent’s entrepreneurial partner and attempts to instil in each client the need to create wealth and influence – right from the beginning of the relationship.
The FIA Sports Management Leadership Team are all involved in and have a solid understanding of the commercial world which is a benefit made available to all clients. Talent Marketing exists at various levels, from apparel and consumer product endorsements to long term commercial partnerships in the media.
FIA Sports Management has experience with all of these areas and has a proven record in negotiating and executing successful commercial opportunities for our clients. FIA also ensures these opportunities effectively portray the appropriate personal brand image of the client.
Together with real world advice, FIA Sports Management provides training to the talent in order to place them in the best position possible to exploit the opportunities and thereby fulfil the contracted commitments.
The following examples are an introduction to some Sponsorship and Endorsement deals conducted by FIA Sports Management and our partners:
- Osmar Barba Ibáñez – Le Coq Sportif (Korea)
- Carlos Hernandez – Adidas
- Carlos Hernandez & David Beckham – Adidas Event (Melbourne)
- Carlos Hernandez – Crazy Catch
- Dominic Oduro – Papa John’s Pizza (USA & Canada)
FIA Sports Management: A holistic football approach.
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