Carlos Hernandez – Adidas
FIA Sports Management orchestrated a sponsorship and endorsement deal for Carlos Hernandez with global brand Adidas.
The Adidas deal was first signed while Carlos Hernandez was playing with A-League club Melbourne Victory in 2011.
The deal was then renewed in 2013 when Carlos Hernandez signed for fellow A-league club Wellington Phoenix and extends to appearances for the Costa Rican national team.
Carlos Hernandez wears Adidas football boots and clothing from the brand in his time away from the pitch.
His image is used in the company’s communication operations such as Billboard Advertisement, Events and Online Marketing.
Carlos Hernandez (far left) attending an Adidas PR Event with the Costa Rican national team prior to the 2014 FIFA World Cup.
FIA Sports Management: A holistic football approach.
