Dominic Oduro – Papa John’s Pizza (USA & Canada)
Dominic Oduro of Major League Soccer (MLS) club Toronto FC has an endorsement deal with Papa John’s Pizza, the fourth largest take-away pizza chain in North America.
The deal was orchestrated with Oduro while he was playing with fellow MLS club Columbus Crew, the deal was then renewed when the player moved to Toronto FC.
Dominic Oduro’s image is used in many of the company’s communication operations such as Television Advertisement, Billboard Advertisement, Events and Online Marketing as well as in its point-of-sale materials.
Oduro also promotes the brand though his own Twitter which has a sizable following and has participated in various PR stunts such as getting “Papa John’s Pizza” haircuts, customer deliveries and in-game celebrations, all of which are captured and promoted through various mediums.
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