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How FC Barcelona Is cashing in on its global brand

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Spanish football power FC Barcelona is among the most valuable sports team brands in the world and recently reported stellar financial results for 2012-13 season.

Forbes SportsMoney interviewed Javier Faus, a member of FC Barcelona’s board, and discussed how the iconic football team is capitalising on its global popularity, success on the pitch, the club’s values built on its unique history and the importance of superstar striker Lionel Messi, both on and off the pitch.

In the video below you can watch the interview, as well as Forbes’ Mike Ozanian and Bob Loernz discussing Barcelona’s strategy.

© 2014 Forbes | This article and video first appeared on Forbes.com 1 November 2013.

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